Welcome to the online home of Urban Style Fashion & Living Boutique, Sumner, Christchurch.  If you are not already familiar with our fabulous seaside fashion boutique – here’s a wee bit about us …..

Urban Surf  was opened in December 2002 by two friends, Jo and Gerry.

The store has had many makeovers since its initial beach/bach themed style, ensuring things have kept fresh and relevant. Our latest evolution was August 2019, and this has seen the introduction of Urban Surf becoming Urban Style to help better reflect the more fashion focused direction our customers have helped steer us in. Still the same business with our awesome team, just with a slightly different name and still offering the beautiful ‘tropical island luxe’ themed product range that our customers have become accustomed to.



Our beautiful tropical island luxe themed store along with the introduction of hand selected home decor accents & luxury treats has been hugely successful and customers are loving the new look and expanded product offering. We are constantly receiving comments from our customers about how beautiful our store looks and that we have the best selection of mens and womens fashion in Christchurch.  We are pretty happy with that!

We have customers coming from far and wide to shop with us as our selection is totally unique to our store and many now make the journey to Sumner on an increasingly regular basis.

Urban Style has amazing support from the local community and this many years on, the store has become a mainstay in the Sumner Village Community.  This in turn, means that Urban is a big supporter of the local community. We are regularly involved in local fundraisers, our annual fashion shows are run to specifically raise money for our community groups, schools, kindy, Volunteer Fire, Coastal Pathway, and we donate or sponsor many of the local school and sporting fundraisers. We are also an acknowledged contributor to Starship Childrens Hospital.

Urban has an amazing team of ‘girls’ that work in the store and all have their own style and own personalities and all have established a loyal customer base that trust their styling advice and will come from all over town to shop exclusively with them. Our store is relaxed and all shapes and sizes, ages and stages are made to feel welcome. Another great way to meet and have a fun and informal night, is to come along to one of our ‘Relax, Shop, UnWined’ nights, where we have a wine or two, and help you create a new look, try some styles you would never think of, or simply enhance and update your current wardrobe.



What Our Customers Say

My Fave Shop In CHCH

Amazing personal service, always something new in store and fabulous gifts (or treats!) My fave shop in Chch by far 🤩

Julia Field

5.0
2019-07-31T16:05:22+12:00

Julia Field

Amazing personal service, always something new in store and fabulous gifts (or treats!) My fave shop in Chch by far 🤩

Awesome Service

Thanks so much Gerry for your awesome service. I had seen a pair of boots I just had to have on your Facebook page. You were so lovely to deal with and helping me out with my size etc. I live in Upper Hutt but that was no problem for you guys. I received my boots today and I love them. Thanks again and I will def be shopping with you again x

Melanie Sim

5.0
2019-10-03T11:01:46+12:00

Melanie Sim

Thanks so much Gerry for your awesome service. I had seen a pair of boots I just had to have on your Facebook page. You were so lovely to deal with and helping me out with my size etc. I live in Upper Hutt but that was no problem for you guys. I received my boots today and I love them. Thanks again and I will def be shopping with you again x

Fantastic Experience

What a fantastic shopping experience. I private messaged them on Thursday asking if they had a particular dress in my size, they promptly replied they did and the next day I bought it and they couriered it to me. I received my dress on Tuesday and it fits perfectly, I'm thrilled!! Thank you so much for your friendly and efficient service. I've no doubt I will purchase from you again, distance was no barrier as it was easy. Thanks very much

Angela Christie

5.0
2019-10-03T11:03:31+12:00

Angela Christie

What a fantastic shopping experience. I private messaged them on Thursday asking if they had a particular dress in my size, they promptly replied they did and the next day I bought it and they couriered it to me. I received my dress on Tuesday and it fits perfectly, I'm thrilled!! Thank you so much for your friendly and efficient service. I've no doubt I will purchase from you again, distance was no barrier as it was easy. Thanks very much

Wow!

WOW! The customer service we received yesterday from the two lovely ladies was incredible! My friend and I bowled on in our our bike gear and we were treated like royalty, hence leaving with a large shopping bag strapped to my back! I highly recommend shopping here

Michelle Davidson

5.0
2019-10-03T11:29:32+12:00

Michelle Davidson

WOW! The customer service we received yesterday from the two lovely ladies was incredible! My friend and I bowled on in our our bike gear and we were treated like royalty, hence leaving with a large shopping bag strapped to my back! I highly recommend shopping here
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